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Nando's 20th anniversary ballroom setup with chandelier and 'Fire it Up' branded panels
All work

Hospitality & Food

Nando's

Two Decades of Flame.

A milestone experiential event that honored Nando's 20-year heritage while staying intensely fresh, disruptive, and engaging for a modern crowd — a classic anniversary turned into an immersive live asset.

Sector
Hospitality & Food
Region
UAE
Services
Events · Experiential

— The challenge

Celebrate 20 years of a legendary consumer brand without falling into corporate nostalgia. Design a milestone experiential event that honors brand heritage while remaining intensely fresh, disruptive, and engaging for a modern crowd. Turn a classic milestone into an immersive live asset.

— The approach

A comprehensive, end-to-end event execution managed entirely from concept to clean-up. We engineered a high-vibe physical environment built for community connection, featuring live sensory touchpoints, highly orchestrated crowd choreography, and interactive branding that kept the energy moving.

— Deliverables

  • Full-scale event management & end-to-end logistics (A to Z execution)
  • Experiential space design & structural build
  • Live entertainment curation & on-ground choreography
  • Branded anniversary gifting program
  • Content production & social capture

— Selected frames

  • Nando's 'Spreading the Flame Across the UAE' wall graphic with watercolor UAE map
  • Nando's 'I came for the chicken' branded table paddles
  • Nando's 'Burning into the UAE's top and most prestigious locations' wall graphic

— Next case

Centrum double booth activation at the Riyadh Marathon

Centrum

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