It all began in Dubai during a bright and sunny day at the beach, a group of friends, dreamers, and visionaries who breathe and live creativity. Some of us were swimming; others were tanning, playing sports, and chatting. Then to take a break from it all, we went to get some refreshments. And there it was, it was filled with fruits, juices, and of course ice! Some chose juice, some chose fruits, and one threw a cube of ice into the sea. And from that moment, we took a decision to open up our own Icebox!
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